How Does Purple Shampoo Actually Work?

Whether you're a seasoned blond or just starting your journey to platinum perfection, you need to know about purple shampoo. It's a must-have secret weapon for banishing brassy and yellow tones and will make sure your hair stays looking salon-fresh for longer. But how does it actually work? Here's everything you need to know...

What is Purple Shampoo?

Purple shampoo is a toning shampoo specially formulated for blond, silver, bleached, or brassy hair. It contains crushed violet pigments that neutralize unwanted brassy and yellow tones and is a great at-home solution to keep blonde hair looking bright and vibrant.

WonderBlonde™ Violet Toning Elixir Brightening Shampoo also contains Organic Blueberry Extract to support shine, and Sodium PCA to bind moisture to hair, restoring its silky-softness.

How Often Should You Use Purple Shampoo?

How often you should use purple shampoo really depends on your haircare routine and the shade of blond you're going for. Generally, the more you use it, the whiter your hair will appear. For beginners, start with once a week and gradually increase the usage until you achieve your perfect shade.

How Long Should You Leave Purple Shampoo In?

There's no need to leave it in for an hour or more – a few minutes will suffice! Just massage onto wet hair, leave for two or three minutes, then rinse well (or if you want an ashier, more violet tone, leave on for five minutes before rinsing) and follow with conditioner.

What Should I Do If I Leave Purple Shampoo in Too Long?

Bleached hair is very porous and can quickly absorb purple pigments. If you accidentally leave it in too long and don't like the result, wash your hair with a clarifying shampoo to reduce the silver tone. Always follow up with a conditioner, especially after using clarifying products.

Does Purple Shampoo Make Your Hair Lighter?

Purple shampoo is not a lightening product. It works by neutralizing yellow tones that are already present in blond or bleached hair. If you have brown or black hair (i.e. hair without any yellow tones) then purple shampoo will not lighten it or have any effect.

Does Purple Shampoo Work on Other Colors Too?

Yes, purple shampoo can also benefit other hair colors. For naturally white or grey hair, it removes yellow tones and revives the naturally vibrant shade. It can also be used on red hair to counteract brassy tones, keeping the color fresh.

What Other Products Are Great For Blond Hair?

If you have bleached or colored your hair, you'll want to replenish lost moisture and repair any potential damage that may have been caused. Opt for nourishing shampoos and conditioners like Super Healthy Hair™ Moisturizing Shampoo & Conditioner, which is packed with protecting Color-Plus Amino-Acids and Lustreplex shine-enhancers.

You'll also benefit from regular masks and more intensive treatments to help retain strength. Super Healthy Hair™ Elastic Repair Treatment strengthens the hair cuticle from the inside out, to help protect against heat and color damage, and to smooth split ends, protect color and leave hair looking healthier, stronger and shinier. What more could you want!