(267 Reviews)

WonderBlonde™ Violet Toning Elixir Brightening Shampoo

Name: WonderBlonde™ Violet Toning Elixir Brightening Shampoo
SKU: 74751
Availability: InStock
Rating: 4.4 (267 reviews)

The ‘magic wand’ shampoo that brings lost luminosity back to blonde & silver hair.

A luxe, concentrated purple shampoo that brightens, moisturises and revives delicate blonde, lightened and/or silver hair. With Violet Pigments, whose anti-yellowing action refreshes your colour, Organic Blueberry Extract to support shine, and Sodium PCA to bind moisture to hair, restoring its silky-softness.

10.14 fl.oz.

Made in Italy

Suitable for natural & highlighted blonde & silver hair

Highlights

How to use

Trial results

Full ingredients list

Highlights

VIOLET PIGMENTS

‎+Tones and brightens brassy hair.

ORGANIC BLUEBERRY EXTRACT

‎‎+ Contains Fruit Acids to support shine and Sucrose to moisturize and condition.

AMINO ACIDS

‎‎+ Binds moisture to the hair shaft.

Vegan

Clean Beauty

Cruelty Free

Fully Recyclable

Highlights
VIOLET PIGMENTS
‎+Tones and brightens brassy hair.
ORGANIC BLUEBERRY EXTRACT
‎‎+ Contains Fruit Acids to support shine and Sucrose to moisturize and condition.
AMINO ACIDS
‎‎+ Binds moisture to the hair shaft.
Vegan
Clean Beauty
Cruelty Free
Fully Recyclable

How to use
Massage onto wet hair. Leave for 2-3 minutes, then rinse well (or if you want an ashier, more violet tone, leave on for 5 minutes before rinsing). Follow with conditioner.
Warning:
If irritation occurs, discontinue use. If product gets into your eyes, rinse well with cool water until irritation subsides.

Trial results
We all loved it, and then we asked a group of independent beauty panellists to test it. The numbers are here:
100
%
agreed their hair maintained vibrancy and color.
100
%
agreed their hair appeared brighter.
100
%
agreed their hair felt moisturized.
100
%
agreed their hair appeared shinier.
(External user trial based on 27 women aged 25-65 who used the product for 2 consecutive weeks.)

Full ingredients list
Aqua (Water / Eau), Cocamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Sodium Chloride, Potassium Lactate, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Parfum (Fragrance), Acid Violet 43, Benzyl Alcohol, Propylene Glycol, Quaternium-80, Citric Acid, Disodium Edta, Sodium Pca, Hexyl Cinnamal, Caprylyl Glycol, Decylene Glycol, Coco-glucoside, Linalool, Glyceryl Oleate, Limonene, Benzyl Salicylate, Tocopheryl Acetate, Glycerin, Vaccinium Myrtillus Fruit Extract
We're also passionate about what we don’t include
No Parabens, No Hydroquinone, No Benzoyl Peroxide, No Benzophenone, No Phthalates, No Formaldehyde, No Triclosan, No MIT (Methylisothiazolinone), No PHMB, No D5 Cyclopentasiloxane, No Cocamide DEA, No MCT, No Dioxane, No Palm Oil (direct), No CI 17200 (Red 33), No Pentasodium Pentetate, No Sulphates, No Mineral Oil (direct and derivatives)

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