Happy. Healthy. Dewy. Glowy. Firmer. Plumper.
If you were in any doubt as to why Hyaluronic Acid has become the buzziest ingredient in skincare, there are six reasons right there. And unusually for super-trending skincare ingredients, it’s loved by beauty editors and dermatologists alike.
The VOGUE beauty editors go crazy for our best-selling BEAUTY PIE Triple Hyaluronic Acid & Lipopeptide Serum because of the way it gives instant dewy smoothness to skin - and now the BEAUTY PIE Triple Hyaluronic range has expanded to include an incredible Deep Moisture Miracle Cream and ultra-light Elastic Lifting Eye Serum, too.
World-renowned dermatologists are also notoriously hard to please, but BEAUTY PIE’s own consultant dermatologist in residence, Dr Andrew Markey, MD FRCP, describes it as a “fabulous moisturizer” and says you can think of Hyaluronic Acid like a moisture magnet. “It is a very large molecule naturally found in our skin, as well as the connective tissues in our bodies,” he says. “In face creams, though too big to penetrate the skin, it is hydrophilic [aka attracts water] making it an incredibly powerful moisturizer.”
Hyaluronic Acid molecules work by binding themselves to moisture brought from the deeper layers of our skin up into the top layers - which according to Dr Markey, is what makes it so good at ‘plumping up’ skin and helping to reduce the appearance of fine lines and wrinkles. He also says it makes a great choice in summer: “In humid environments it can also attract water directly from the surrounding air. It is classified as a humectant – a category of skincare ingredients that are hygroscopic – meaning they draw moisture from their surroundings. It is this ability to retain – and attract – moisture that makes it a firm favorite with industry experts.”
Here’s the thing. Not all Hyaluronic Acid molecules are equal. They come in different molecular weights, meaning they are able to draw moisture from different depths within the skin (the lower the weight of the molecule, the deeper into the skin they go). As their name suggests, the products in the BEAUTY PIE Triple Hyaluronic Acid collection contain three different molecular weights of HA, meaning each product delivers both instant and long-lasting hydration to the skin. And as Dr Markey explains, you don’t have to have Hyaluronic Acid injections to moisturize deep below the skin’s surface, because with the right HA molecules, you’ll get the intense hydration where you need it from a topically-applied serum or a cream: “Published studies show that using a moisturizer on the skin surface can reduce the inflammatory markers in people's blood – it is a myth that products sitting on the surface can’t have distinct effects,” he says.
Your new daily go-to moisturizer. Incredibly light yet unbelievably moisturizing - skin stays luminous and dewy all day. Using high-tech nano-fluidization to encapsulate three forms of HA, our favorite lab in Japan has created an incredibly light-textured but deep-moisturizing skin beautifying elixir. They've pumped it up with Idealift (4%) and Exopolysaccharides (1%) for wrinkle-filling and skin firming, plus Flower Antioxidants to make one of the best moisturizers for dry skin we've ever tried! Use it alone, or over a serum or Superdrops!
A genius way to integrate the major benefits of Hyaluronic Acid into your daily skincare line-up. This beauty insider favorite is what happened when we asked our favorite Swiss skincare scientist to formulate the ultimate Hyaluronic Acid serum. The brief? No budget limit and to use any and all synergistic ingredients with only proven active levels of everything in it. With three weights of Hyaluronic Acid, plumping Polysaccharides, Pro-Ceramides and gravity-fighting Super Peptides, this is GENIUS in a bottle.
If your eyes are in need of softening, firming and low-key lavishing with the best moisturizers in the business, this one’s for you. Delicately textured, with our exceptionally hydrating Triple Hyaluronic Acid Elixir, plus Beautifeye (3%) to help skin appear firmer and visibly reduce the appearance of wrinkles and crow’s feet, Aquaxyl (3%) – a powerful pro-ceramide polysugar with a hydrating, healthy skin effect, and Caffeine (3%) to tackle puffiness and under eye dark circles. Made in Switzerland.
One of the best things about Hyaluronic Acid is that it can make a difference to skin of all ages and skin skin types – but it’s particularly beneficial for dry, dehydrated skin and anyone looking to minimise the signs of aging. It is also a non-irritant: there aren’t any known side effects of topically used Hyaluronic Acid and it’s safe to use in pregnancy and while breastfeeding. (However everyone's skin is different and UV exposure, chemical exposure and our individual immune systems can all impact our response to Hyaluronic Acid. If in doubt, check with your dermatologist. Those with very sensitive skin may want to limit usage to ‘as and when required’ rather than daily.)
Reviewed by Consultant Dermatologist Dr. Andrew C Markey MD FRCP.