What The Wall Street Journal Said
Written by Nicola Moulton
10 Feb 2023
A Glowing Review
It’s not every day you get major coverage in the Wall Street Journal. Or, in fact, that the Wall Street Journal describes you as “the industry’s great equalizer.” But a recent piece - including an interview with Beauty Pie founder Marcia Kilgore - did just that, adding that “Beauty Pie has created a model that lets its customers feel like kids in the proverbial candy store.”
A Quick Recap
For the uninitiated, Beauty Pie was founded in 2016 by beauty industry veteran Marcia Kilgore. Having forgotten her moisturiser when she arrived in Hong Kong on a business trip, she ventured out to buy one - but knowing what products cost to make, couldn’t bring herself to spend $150 on a moisturiser that “probably cost $5 to produce.” As the Wall Street Journal put it: “Kilgore walked away without a moisturizer that day, but the experience planted the seed for a new business venture.”
There’s a basic unfairness in the wild world of prestige beauty—a world of exorbitant markups, nebulous product claims and, frankly, a lot of smoke and mirrors. Most of which obscure the most important detail: the actual product formula.Wall Street Journal
How Beauty Pie Works
We’re a buyers’ club. Membership gets you access to unbeatable insider prices on the world’s best beauty and wellness products. (That means you don’t pay the 12x retailer markup for the luxury beauty and wellness products that we make in the same labs as all the traditional luxury brands.) How do we do it? No middlemen. No celebrity marketing. No over-the-top packaging. Just fabulous-quality products from the best labs in Switzerland, Italy. Japan, South Korea and beyond.
“It feels like I’m getting an all-access pass to raid the world’s highest-end pharmacies. Like if I took a giant suitcase and flew from France and Italy to Switzerland and Japan and splurged on the best of international beauty—but for a steal!” — Allison Malecki, Beauty Pie member since 2020
It feels like I’m getting an all-access pass to raid the world’s highest-end pharmaciesAllison, Beauty Pie Member
Where Should You Start?
If you’re new to Beauty Pie, its skincare kits and ready-made-routines - hand-selected by Marcia Kilgore - are a great place to start. There’s a trio of bestsellers - which at typical retail would cost £175, but at Beauty Pie is just £41 for members - and The Essential Japanfusion Routine - a 5-piece set of cutting edge Japanese skincare which would set you back £275 at traditional retail, but as a Beauty Pie member, costs just £68.