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The Flick Files

For the launch of our new Deluxe Precision Liquid Eyeliner, we’ve created the five ultimate ways to get your flick on - And this One-Pen Wonder is all you need.

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Everyone needs a great eyeliner flick in their beauty locker. A dramatic sweep of eye-opening black liner makes your eyes look brighter and more open, and gives your whole face more polish and definition. And it’s one of those helpful makeup tricks that looks great on-screen and IRL, making it a perfect choice for your modern working beauty wardrobe.

But if your go-to cat eye is more ‘downtrodden’ than ‘uptick,’ more ‘sliding’ than ‘gliding’ - it could be time to learn a few new moves. The first step is to get hold of our Deluxe Precision Liquid Liner. It’s engineered with a perfect-glide precision tip applicator that hugs your lash line to deposit flawless, intense, pigment rich color that lasts all day. It’s slick, smudge-proof, waterproof - and gives a luxurious-looking velvety finish.

Next is to decide on the kind of ‘flick’ you’re feeling. If you’re still perfecting the art, keep it short and sweet to begin with (and resting the elbow of your ‘writing arm’ on a steady surface also helps). Makeup artists will always tell you to start with the eye that you’re less confident with (normally the opposite side to the one you write with) as you’ll be more focused - and feel happy to have it out of the way.

Gently pulling the outer corner of your eye can also help, so all you have to do is concentrate on drawing a straight line along your upper lashes - when you let go, the line will naturally curve upwards into a ‘tick.’

Ready to go?  We’ve put together our five favorite black eyeliner looks that range in impact from subtle to sensational. Line up!

Our five favorite flicks

1. Did you flick?

Precision Eyeliner Flick Files - Look 1

So subtle it’s an is-that-liner-or-is-it-just-your-fluttery-lashes kind of look. Perfect for beginners as it doesn’t matter whether the line is thick or thin - just hug the lash line and everything will be fine.

Rookie rating: beginner.

Wear with:

2. What's your point?

Precision Eyeliner Flick Files - Look 2

This is another easy one to get to grips with, because it only starts halfway along your lashes so you don’t have to worry about creating a perfect line all the way along. When you get to the end, freestyle the flick by aiming towards the outer edge of your brow.

Rookie rating: beginner.

Wear with:

3. Feline Good

Precision Eyeliner Flick Files - Look 3

The ultimate Sixties flick. Suits everyone, works for any occasion. The trick here is that the line gets broader as you sweep outwards, so don’t be afraid to keep going back and filling in a little more of your lid each time. For that Sixties vibe, the flick stops in line with your brows.

Rookie rating: Requires practise (but not as much as you think).

Wear with:

4. The Queen has arrived

Precision Eyeliner Flick Files - Look 4

Once you’ve got that Sixties feline flick down, going the full Cleopatra is a walk in the park. All you have to do is add a ‘mirror image’ line beneath the lower lashes and ensure they meet at a perfect point at the inner corners. Bold and modern, it’s not a runway go-to for nothing.

Rookie rating: Patience required.

Wear with:

5. The Demi-Flick

Precision Eyeliner Flick Files - Look 5

Makeup artists like to call this look ‘negative space eyeliner’ - it’s a huge trend and gives a classic liner look a modern spin. It sounds complicated but actually it’s easy because you only have to draw half the line. Draw the line into the crease of your eye socket to give yourself a ready-made guide.

Rookie rating: Steady hands only.

Wear with:


Nicola Moulton Avatar
Words by

Nicola Moulton

2 years ago

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