Apply Eyeshadow Like a Pro

Expert makeup tricks alert!

To celebrate the launch of his three gorgeous, gleaming NEW limited edition eye palettes, international makeup artist James Molloy held a masterclass exclusively for BEAUTY PIE members. 

And if you missed it? No problem: the whole thing is now available here - so  you can watch James creating his signature modern, flatting eye looks using the gorgeous Deluxe Eye Quads he created especially for BEAUTY PIE.

Here’s a few of the things we learned:

• For gorgeous eye makeup, you need soft edges - so always have a clean eye makeup brush to hand.

• Don’t overload the brush with too much eyeshadow. Two to three gentle dips is perfect - aim for gradual shaping.

• As a general rule, blend inwards instead of outwards to help open hooded eyes

• Apply the highlighting shade along the brow bone to help open sagging eyes. 

• In each palette, the highlighting shade, like sunshine in a shadow, acts as a cream highlighter which you can apply with fingertips.

And should you want to go one step further and actually follow along with what James is doing (think of it like your private, one-to-one pro makeup lesson with one of the world’s most sought-after makeup artists) - we’ve put together three essential eye kits - one for each of the Deluxe Eye Quads - in Gold, Rose Gold and Silver. So as James talks us through the secrets to easy, flattering, illuminated eyes - you can be creating the looks along with him at home. 

Choose your shade and grab a kit now.

THE GOLD KIT

JAMES MOLLOY DELUXE EYESHADOW QUAD IN GOLD

Four deluxe matte and metallic shades curated by makeup master, James Molloy, with amazing matte and buttery-shimmer high-colour release finishes. In the gold quad: High-shimmer: Sunset Gold; Metallic frost: Rich Brown; Velvet matte: Soft Brown; Velvet matte: Warm Brown.

FLAWLESS EYESHADOW PRIMER

A weightless, brightening eyeshadow primer that creates a perfect canvas. Longwear and waterproof.

ARCH-OLOGY™ 2-IN1 CLEAR BROW GEL

A flexible and lightweight clear eyebrow gel grooms hairs in place, while the active ingredients condition, revitalize, strengthen and stimulate them. The result? Healthy, gorgeous, fuller-looking brows.

ÜBER VOLUME™ BOOST VELVET FORMULA MASCARA IN SUPER BLACK

Deep. Sexy. Italian (as usual), with a rich velvet finish and lash-wrapping extreme color intensity. Delivers length, curl and volume, for hypnotizingly lush luxe lashes.

PRO PERFECT EYESHADOW BASE BRUSH

Pro makeup artist engineered, this essential, easy eyeshadow base and blending brush is a must-have in any makeup bag.

DELUXE PRECISION LIQUID EYELINER

‎The ultimate eye-lifting, obsidian-black, velvety-finish luxury liquid eyeliner, with a perfect-glide precision tip applicator that hugs your lash line to deposit flawless, pigment-rich, stay-all-day intense colour.

GET THE GOLD KIT FOR £58.32

THE ROSE GOLD KIT

JAMES MOLLOY DELUXE EYESHADOW QUAD IN ROSE GOLD

Four deluxe matte and metallic shades curated by makeup master, James Molloy, with amazing matte and buttery-shimmer high-colour release finishes. In the Rose Gold quad: High-shimmer: Pink Champagne; Metallic frost: Rich Burgundy; Velvet matte: Soft Brown; Velvet matte: Deep Brown

FLAWLESS EYESHADOW PRIMER

‎A weightless, brightening eyeshadow primer that creates a perfect canvas. Longwear and waterproof.

ARCH-OLOGY™ 2-IN1 CLEAR BROW GEL

A flexible and lightweight clear eyebrow gel grooms hairs in place, while the active ingredients condition, revitalize, strengthen and stimulate them. The result? Healthy, gorgeous, fuller-looking brows.

ÜBER VOLUME™ BOOST VELVET FORMULA MASCARA IN SUPER BLACK

Deep. Sexy. Italian (as usual), with a rich velvet finish and lash-wrapping extreme color intensity. Delivers length, curl and volume, for hypnotizingly lush luxe lashes.

PRO PERFECT EYESHADOW BASE BRUSH

Pro makeup artist engineered, this essential, easy eyeshadow base and blending brush is a must-have in any makeup bag.

DELUXE PRECISION LIQUID EYELINER

The ultimate eye-lifting, obsidian-black, velvety-finish luxury liquid eyeliner, with a perfect-glide precision tip applicator that hugs your lash line to deposit flawless, pigment-rich, stay-all-day intense colour.

GET THE ROSE GOLD KIT FOR £58.32

THE SILVER KIT

JAMES MOLLOY DELUXE EYESHADOW QUAD IN SILVER

Four deluxe matte and metallic shades curated by makeup master, James Molloy, with amazing matte and buttery-shimmer high-color release finishes. In the Silver quad: High-shimmer: Icy Silver; Metallic frost: Cool Brown; Velvet matte: Soft Brown; Velvet matte: Charcoal Brown

FLAWLESS EYESHADOW PRIMER

‎A weightless, brightening eyeshadow primer that creates a perfect canvas. Longwear and waterproof.

ARCH-OLOGY™ 2-IN1 CLEAR BROW GEL

A flexible and lightweight clear eyebrow gel grooms hairs in place, while the active ingredients condition, revitalize, strengthen and stimulate them. The result? Healthy, gorgeous, fuller-looking brows.

ÜBER VOLUME™ BOOST VELVET FORMULA MASCARA IN SUPER BLACK

Deep. Sexy. Italian (as usual), with a rich velvet finish and lash-wrapping extreme color intensity. Delivers length, curl and volume, for hypnotizingly lush luxe lashes.

PRO PERFECT EYESHADOW BASE BRUSH

Pro makeup artist engineered, this essential, easy eyeshadow base and blending brush is a must-have in any makeup bag.

SUPERCOLOUR EYELINER IN SOFT BLACK

GET THE SILVER KIT FOR £55.50

Sign up here for the James Molloy Masterclass