Privacy Policy

Beauty Pie is committed to keeping your data safe and respecting your privacy. This privacy policy informs you how we collect, use, and protect personal information.

Who We Are and How to Contact Us

Beauty Pie Limited is the company responsible (sometimes known as the ‘data controller’) for the personal data collected by us through our website, mobile app, digital experiences, events or one of our other services or products (“Beauty Pie Experiences”).

We have appointed a Data Protection Officer who is responsible for personal data. If you have any questions or if you wish to exercise your legal rights please contact us using the details below:

Email address: customer.service@beautypie.com

Postal address: Beauty Pie Limited, 1 Wells Street, London, W1T 3PQ

Attention: Data Privacy Team

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance

About this Privacy Policy

This version was last updated on 13 March 2025. Sometimes we may make changes to this policy to reflect how we process your data. If those changes are important, we will make this clear on our website, mobile app or by other means such as email.

Sometimes we link to other websites owned and operated by third parties. Those third party websites may also gather information about you, and it will be their privacy policies that apply to this. Please consult their privacy policies as appropriate.  In addition to the Beauty Pie Experiences, we may also interact with you via our social media accounts on third party social media platforms. Where that is the case, both Beauty Pie and the social media platform may be jointly responsible for personal data, and this privacy policy will apply, together with the social media platform’s policy.

Information We May Collect From You

The personal data we collect depends on the activities you carry out with us via the Beauty Pie Experiences. We may collect, use, store and transfer the following types of personal data.

• Identity data: includes name, title, date of birth, interests, photographs, audio/visual material, personal descriptions, account details

• Contact data: includes billing address, delivery address, email address and phone numbers, Whatsapp profile, contact history

• Financial data: includes billing information and payment card details, or other payment method information

• Transaction data: includes details about your order history and payments, saved items and contact history, together with details of any information, feedback or other correspondence you have with us via phone, email, post, live chat or social media;

• Technical data: includes IP address browser, data derived from the configuration of the device such as time zone setting, approximate device location, data on the connection of you to the website, mobile app browser plug-in types, device type, platform and operating system, browser type and version, as well as information about how you use our website, mobile app and systems;

• Usage Data: includes information about how you use our website, mobile app, products and services, together with responses to surveys, competitions and promotions;

• Marketing and Communications Data: includes your preferences in receiving marketing from us

We also collect, use and share information that cannot be used to identify you. If we combine or connect this with your personal data so that it can identify you, we treat the combined data as personal data which will be used in accordance with this policy.

We do not generally collect sensitive personal data, for example your race, ethnicity or religious beliefs. However there may be occasions where we need to hold sensitive personal information. This information is subject to extra legal safeguards. Where this is the case, we inform you about this first, and we will tell you about how this data will be used.

Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case we will tell you and give you the choice before you give the personal data to us. Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

How is Your Personal Data Collected?

We use different methods to collect data from and about you including through:

• Direct interactions: when you enter or send us information, such as  by filling in forms or corresponding with us. This includes information you provide when you:

  • Subscribe to our service

  • Search for or Purchase a Product

  • Register to receive marketing

  • Participate in competitions, quizzes, reviews, feedback, surveys and panels, contests, promotions, discussions or other social functions

  • Create an account

  • Contact us (including but not limited to text, video and audio chat and conversations, contributions you make to our website and social media interactions)

• Automated interactions: as you interact with the Beauty Pie Experiences, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We usually collect this personal data by using cookies, SDKs, device fingerprinting, server logs and other similar technologies. Please see our cookie policy for further details.

• Third parties: we may receive personal data about you from various third parties as set out below:

  • Analytics providers

  • Advertising networks

  • Search information providers

  • Data matching services such as Experian

  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services, such as ApplePay 

  • Digital customer experience delivery providers

  • Affiliate network publishers (such as partners who run competitions for us)

  • Social media providers and communication networks such as Whatsapp

  • Research providers, such as providers of customer surveys

  • App store platforms, such as Apple App Store Connect

Please contact us if you need further details.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

How We Use Your Personal Data

We use your personal data in a number of different ways, and only when the law allows us to. Most commonly, we use personal data:

• Where we need to perform a contract with you.

• Where it is a reasonably expected part of running our business, so long as it is not overriden by your own rights and interests, for example using your purchase history or combining it with other information in order to send you a personalised recommendation or identify trends (sometimes called our “legitimate interests”). We may also use personal data for the legitimate interests of a third party. We carry out legitimate interest assessments to ensure we balance our interests and yours appropriately. You can obtain further details about this by contacting us.

• Where we need to comply with a legal obligation.

• Where you consent to us doing so. You have the right to withdraw your consent at any time by emailing customer.service@beautypie.com. This will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn.

We have set out below in more detail a description of all the ways we use personal data, and the reasons why we do so. There may be times where there is more than one reason why we are using your data. Please Contact us if you need details about the specific reason we are relying on to process your personal data.

Marketing, Promotions and Offers

We use personal data to send marketing messages by email, text, push notification and instant message, phone or post, including exclusive offers, promotions or new product and service information. We try to give you choices around marketing and advertising. Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

You can stop receiving our marketing messages at any time by following the unsubscribe link in a promotional email, or by e-mailing us at customer.service@beautypie.com.

You can stop receiving push notifications by changing your device or app settings.

When you opt out of receiving these messages, this will not apply to personal data provided because of a product purchase. Bear in mind it might take a few days while we process your request.

We may (like many other businesses) show you personalised advertising when you visit other sites. Where this takes place, it may be based on information that we hold about you (for example, where you browse products on our website) and advertising technologies, for instance, ad tag, cookies, pixels, identifiers and web beacons. For more information, please see the Cookies section below. We also aggregate personal information we collect to create ‘audiences’. These ‘audiences’ may also be informed by data we receive from third parties. We undertake this activity to better personalise advertising to you. You can remove or disable cookies at any time.

We may also work other third parties to show you personalised advertising on third-party sites and platforms (such as Instagram) and measure their impact. As part of this, we or the third party platform may match information about you to allow us to learn about your interests and personalise advertising. For more information about this advertising, please visit these third-party sites and platforms. You can opt out of the collection and use of information for ad targeting by these third-party sites and platforms via http://www.aboutads.info/choices and http://www.youronlinechoices.eu/.

Sometimes, we use information about our customers to target advertisements on third party platforms (such as Instagram or TikTok) that look similar to our customers, based on the platforms’ own data. To learn more about Interest-Based Advertising or to opt-out of this type of advertising by those third parties that are members of self-regulatory programs such as the Network Advertising Initiative, please visit the NAI’s website which will allow you to opt out of Interest-Based Advertising by one, or all, NAI members.

SMS Marketing

If you sign up to receive SMS marketing messages, these terms and conditions apply.

You can unsubscribe from these messages at any time by texting the keyword STOP to our shortcode to opt out of receiving our text messages. After texting STOP to our shortcode you will receive one additional message confirming that your request has been processed. You acknowledge that our text message platform may not recognize and respond to unsubscribe requests that do not include the STOP keyword command. 

If you sign up for our text messaging program, cookies may be used to personalise your experience (e.g. send you personalised text messages such as shopping cart reminders).

Cookies

We use cookies and similar tech on the Beauty Pie Experiences. For more information on cookies, please see our Cookie Policy. You can also choose which types of cookies we can set on the website by clicking here.

Change of Purpose

We will only use your personal data for the purposes for which we collected it, unless we consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Sharing Your Information

We do not sell your data – we are committed to respecting your privacy.

However we may have to share your personal data with some companies to allow us to provide services to you, develop our product or services, or help us run our business. These include:

• Companies in the Beauty Pie group: Sometimes different companies in our group are responsible for different activities

• Third parties that help us deliver our products and services to you, eg payment processors, warehouses and delivery companies, customer service providers and automation specialists

• Third parties that help us run our business, eg  IT service providers and web and app developers; Customs, regulators, fraud prevention, law enforcement agencies and other governmental authorities; Promotional service providers direct marketing companies and companies who send personalised marketing on our behalf; 

• Regulatory specialists and suppliers; 

• Professional advisers including lawyers, bankers, auditors, and insurers

• Companies approved by you: These include social media sites

• Other third parties: These include third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes unless you have consented to this and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Children

This Beauty Pie Experiences are not intended for children and we do not knowingly collect data relating to children.

If you are under 13, please do not send any information to us.

If we become aware that we have collected Personal Information from a child under the age of 13 without parental or guardian consent, we will delete that information.

If you are under 18 but over 13 please make sure you ask your parents or guardians for permission before sending any information to us.

Your Information and International Transfers

We and many of our suppliers work in countries outside of the UK. This sometimes involves sharing your data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed by the UK government to provide an adequate level of protection.

• Where we use certain service providers, we may use specific contracts or other transfer tools approved for use in the UK which give personal data the same protection it has in the UK.

Please Contact us if you want further information on the specific mechanism used by us when transferring your personal data.

Security

We have put in place security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to a ‘need to know’ basis. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We always use industry-standard encryption technologies when transferring and receiving consumer data exchanged with our Website, mobile app or other digital experiences.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure and we have no control over the public network through which personal information may be sent to our website, mobile app or other digital experiences. Once we receive your transmission, we will do our best to protect its security on our systems. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Ordering online using your credit card details can be just as safe as ordering goods over the telephone. Where we have one, our Website will display any issued Secure Server Digital Certificate by a relevant online Certification Authority such as VeriSign.

How We Long We Keep Data For

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.

We always consider the amount, nature, and sensitivity of the personal data, the potential risk unauthorised use of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means.

Your Rights

You have rights relating to your personal data, which you can usually exercise free of charge. These include a right to:

• Request access to a copy of your personal data.

• Request correction of your personal data.

• Request erasure of your personal data.

• Object to processing of your personal data.

• Request restriction of processing your personal data.

• Request transfer of your personal data.

• Withdraw consent

• Complain to your regulator – in the UK, the Information Commissioner's Office. They may be contacted using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.

Some of these rights (such as the right to withdraw consent) can be exercised by clicking links we provide in messages. Others (such as the right to request correction of your data) can be exercised by amending details on your profile.

If you wish to exercise any of your rights, please contact us at customer.service@beautypie.com, clearly explain the information you are requesting and provide enough information to identify yourself.

We may need to request specific information from you to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

We try to respond to requests within one month. Occasionally it may take us longer than a month if your request is complex or you have made several requests. In this case, we will notify you and keep you updated.

You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.

DO YOU NEED EXTRA HELP?

If you would like this policy in another format (for example large print) please contact us at customer.service@beautypie.com