Beauty Pie Logo

How to Apply Eyebrow Makeup to Get Beautiful Brows

Advice from the experts on getting those arches looking amazing.

How to Apply Eyebrow Makeup

7 Mins Read Arrow down icon

The power of a great set of brows shouldn’t be underestimated. There’s a certain kind of confidence that comes with having your best brow shape (just ask anyone who’s over-plucked or had a botched brow job.) A great brow shape, whether fluffy at the edges or beautifully defined, can make you look stronger. More confident. And it doesn’t hurt that great brows are a prerequisite for looking brilliant on camera, too.

So it’s no wonder that the pursuit of big, natural brows has skyrocketed in recent years: Pinterest searches for “defiant brows” (who knew that was even a thing?) are up 160%, while professional treatments like eyebrow tinting, threading, microblading and brow lamination are on the rise. At-home brow products are increasing, too, with brow growth serums, eyebrow gels (in suits-you-shades), eyebrow mascaras, pomades and eyebrow pencils now makeup bag staples for many of us.

Celebrity makeup artist Caroline Barnes calls eyebrows our facial “coat hangers”, thanks to their unparalleled ability to better frame our faces. But don’t get hung up on perfect symmetry: makeup artists often describe good brows as being “sisters not twins”, on account of how the natural shape of your face will mean there will often be very slight differences in length, shape and the curve of your particular arches.

But here’s the thing: done right, the best eyebrow makeup can enhance your features, create an instant eye ‘lift’ and deliver thicker, fuller eyebrows in minutes (if not seconds). So how do you find the perfect brow for your face shape – and as a result - the best eyebrow product for your daily makeup routine? Let us show you, with our ultimate ‘brow to’ guide.

How to get your best ever brows

1. Map your brows

Identify and enhance your natural brow shape:

Map your natural brow shape, Arch, Arc or Straight

Choose the best eyebrow shape for your face: 

  • Round-Shaped Face: High arched brows (think: Gigi Hadid, Mindy Kaling, Mila Kunis)

  • Oval-Shaped Face: Softly-angled ‘arc’ brows (think: Beyonce, Rachel Weisz, Jessica Alba)

  • Heart-Shaped Face: Softly rounded ‘straight’ brows (think: Naomi Campbell, JLo, Zoe Kravitz)

Expert tip

Leave the hair to grow for six to eight weeks, so you can see your natural shape. Can’t wait? ARCH-OLOGY™ 2-in-1 Clear Brow Gel & Peptide Serum encourages hair growth!

Create shape with an eyebrow pencil or pomade:

  • Look straight ahead into a mirror. Hold a makeup brush vertically against the corner of your nose. This is where your brow should start, so mark the spot with a brow pencil.

  • Define your eyebrow arch for an instant eye lift. To find your arch, go from the corner of the nose through the centre of the eye. Again add a dot.

  • For the tail of the brow, hold the brush from the corner of the nose to the end of the eye. Ending your brow here gives an eye-opening effect.

Choose your eyebrow makeup colour

Choose your colour

Want to know how to find the right colour eyebrow product for you? Colour should look one shade darker than your hair colour. Too heavy, and brows can make eyes look tired. Too fair, and brows lose definition, particularly on video calls and in photographs. If you have black hair, opt for dark pigment-rich or colourless formulations.

Top tip

Go one or two shades darker for wedding photos/Zoom calls. Eyebrow tails are the first thing to get ‘lost’ on camera.

Pick your best eyebrow product

2. Pick your best eyebrow product

To Shade & Shape

Superbrow™ Luxe Precision Pencil has a micro-fine tip to create hair-identical strokes of colour – a must for anyone wanting to get the microbladed brow look for less.

To Shade, Shape & Blend

With an angled nib and blending wand Superbrow™ Angled Shaping Pencil is 100% goof-proof, delivering perfectly defined, natural-looking brows, effortlessly.

To Shade & Build

Used to strengthen sparse, thin eyebrows – or layered for a bolder brow – Superbrow™ Colour Pomade is brilliantly buildable, pigment-rich and long-lasting.

To Shade, Build & Hold

Part powder brow, part brow mascara, think of ARCH-OLOGY™ Tinted Eyebrow Sculpting Gel as DIY ‘brow lamination’ whether used solo, or coupled with its perfect match pencil.

To Build, Host & Boost

For anyone who has naturally dark, well-defined brows (or just wants to go pencil/pomade free) ARCH-OLOGY™ 2-IN-1 Clear Brow Gel & Peptide Serum sets brows, without any stiffness. Plus, it contains a functional dose peptide that targets regrowth, stimulating hair bulbs (responsible for brow growth) while nourishing brows.

Eyebrow mapping diagram

How to apply eyebrow makeup

The ‘one of those days’ brow routine – 1 minute 

Best for beginners: Shade, build and fix brows with ARCH-OLOGY™ Tinted Eyebrow Sculpting Gel

The ‘everyday’ brow routine - 2 minutes 

Shade and shape with Superbrow™ Angled Shaping Pencil or Superbrow™ Luxe Precision Pencil.

+ARCH-OLOGY™ Tinted Eyebrow Sculpting Gel or ARCH-OLOGY™ 2-IN-1 Clear Brow Gel & Peptide Serum to fix brows.

The ‘big day’ brow routine - 3 minutes

Best for wedding makeup (and weekends): 

Apply fine strokes of Superbrow™ Luxe Precision Pencil (or apply Superbrow™ Colour Pomade with an angled brush) for the most realistic finish. Blend the product with a spoolie-brush. Wipe away any marks from the brow mapping, then wiggle ARCH-OLOGY™ Tinted Eyebrow Sculpting Gel or ARCH-OLOGY™ 2-IN-1 Clear Brow Gel & Peptide Serum through the hairs to boost thickness and hold them in place.


Gilly Ferguson Avatar
Words by

Gilly Ferguson

8 months ago

Found the article useful?

Share with your networks

Facebook Icon Twitter icon Pinterest icon Linkedin Icon Email Icon

5 mins


It's the sellout radiance concentrate that has everyone obsessed

BEAUTY PIE YouthBomb Miracle Serum

Created with consultant dermatologist Dr Andrew Markey, made in one of the world’s best skincare labs, YouthBomb is officially Beauty Pie's fastest-selling serum.

Start Shopping

Start shopping, and you’ll see how thousands of members every day are getting up to 4X more for their money!

Beauty Pie Logo

© 2022 Beauty Pie. All rights reserved.

© 2022 Beauty Pie. All rights reserved.