5 Mins Read
Maybe you already know this. Sun damage is responsible for an estimated 90% of the aging in your skin.
Think about that. Ninety-percent. That means you can layer active ingredients, retinol, peptides, DNA repairers, Vitamin C, day in and day out, spend hundreds or thousands of pounds on maintaining ‘complexion max’, and none of it will make a substantial difference if you don’t use an effective SPF every day.
Those unfiltered UV rays can damage your cells right down to the DNA and leave you staring at fine lines, blotchy pigmentation, the visible breakdown of collagen and elastin fibres (seen on your face as sagging) – all with an increased risk of skin cancer. That’s why we’re super excited to officially launch a state-of-the art SPF 50 face/neck/hand sunscreen that you can add to your sun protection arsenal.
A proprietary blend of UV filters that incorporate new generation technology and smart Chromophores to absorb harmful UV waves, fight sunlight-induced inflammation and reduce the skin-aging effects of UV radiation.
An advanced active Tomato Stem Cell Extract and a natural blend of Peptides and Sugar Molecules that act in synergy to significantly reduce the level of stress-induced free radicals.
A triple-action anti-aging Grape Extract that helps improve skin detoxification and hydration and protect cells from UV-induced protein degradation.
Now, lesser SPFs (not ours, obviously) can feel a bit heavy, like they’re suffocating your skin. Some leave an ashy-grey layer, which comes from micronized Titanium Dioxide – an effective sun-reflector that really does work, but a ghostly pallor should be anticipated.
This fabulous new featherlight SPF 50 sinks-straight-in, disappears, protects and does double duty as a perfecting primer if you’re layering foundation on top.
I need the highest SPF possible, every day
The difference between an SPF 25 and an SPF 50 is approximately 1% (despite the doubling of the sunscreen chemicals). An SPF number tells you how long the sun's UV radiation would take to burn your skin when using the product exactly as directed, versus the amount of time without any sunscreen. (So an SPF 25 is 25X as long and an SPF 50 would take 50X as long.)
An SPF 25 lets about 3 percent of UVB rays in and an SPF 50 allows about 2 percent of those rays through. (The difference, for those fastidious SPFers, is therefore pretty minimal.) Some experts advise wearing more moderate SPF (like 15 or 20) to ensure that you're never lulled into a false sense of sun-damaged security. So you might wear an SPF 20 in a tinted moisturizer if you’re inside working all day, an SPF 25 if you’re in and out (but not for long spells) and an SPF 50 on a day when you plan on more extensive exposure!
Shake before applying. Smooth onto clean, moisturized skin every morning as a final, age-preventative step in your daily skincare routine. Wait 60 seconds before applying foundation or powder (or nothing, if that’s what you prefer).
In our opinion, having tested almost every single one of them, this is one of the best face sunscreens we’ve ever found. A trifecta protector, it’s like sunscreen, hydrating moisture milk and foundation primer all rolled into an invisible, pretty much imperceptible, sink-straight-in silky light SPF. Loaded with Liquorice, Lecithin and hydrating Hyaluronic Acid.
Our super-charged anti-aging cream is the best all-in-one facial rejuvenating formula we've ever used. It's enriched with wrinkle-rewinders, instant lifters, complexion brighteners, elasticity enhancers, Hyaluronic Acids, antioxidants, pollution blockers, moisture plumpers, free radical battlers, stem cell re-energisers and powerful plant actives.
Another powerhouse weapon for your anti-aging army, these capsules deliver a slow-releasing dose of THE most powerful Polyphenolic antioxidant, along with synergistic Essential Fatty Acids, biomimetic Peptides and Fruit Oils. A must if you’re fighting the signs of collagen-loss, skin pigmentation or sun damage.
THE LAST SHIPMENT of this super light Italian serum foundation – perfect for layering over a lightweight SPF – is now in our warehouse. It’s weightless, with perfecting micro-colour mineral pigments and delivers a glow-y, natural ‘no-makeup makeup’ finish. Limited colours left in stock. Get them while you can!
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