We don’t like to generalize, because each person’s skin is so different, but skincare serums really accomplish one of four actions: they either moisturize (adding hydration or lipids), they exfoliate (removing keratinized, skin-dulling surface layers), they stimulate (regeneration from underneath) or they vitaminize (for antioxidant support and brightening).
And because in the depths of winter it’s what most of us need, we’ve put together a fool-proof guide to finding the best moisture-boosting serum for your skin type. Although, it’s actually quite easy to choose one – and here’s why: While the ‘old’ beauty industry might like you to think there’s some secret to getting the right ingredients for a glowing face, there really isn’t. It’s simple science. In fact, plumping your skin up with moisture can only be accomplished (at the moment) in one of two ways – by layering on lipids or adding humectants. That’s it. So if you’re going to add a layer of high-potency moisture to your daily skincare routine, here’s a guide to the one which will suit you best...
(Light) hydration: If you’re naturally oily, or your skin gets shiny by the middle of the day, or you tend to need face powder, and even at the age of say, 40 (some of us are, some of us aren’t, that’s all we’re saying), you still have to worry about blackhead build-up, it’s likely you want a serum that’s more ‘hydration’ than oil. So under your favourite moisturizer, you’ll want to layer something that brings water into the skin’s surface, like Hyaluronic Acid, Marine Hydrating Complexes, whole leaf Aloe Vera, Vital Hydraplex, Saccharide Isomerate or Unsaturated Phospholipids. These ingredients act as moisture magnets, pulling and anchoring water from the lower layers of the skin and the surrounding environment, to plump and hydrate the surface of your skin.
If you’re oily/combination, but dehydrated and want an anti-aging formula, try ÜBER YOUTH Super Serum.
If you’re oily/combination and dehydrated, and would like something powerfully hydrating but completely weightless, try our SUPERDROPS High Intensity Hydration Serum.
If you’re just not feeling dewy and have heard all the hype about our Hyaluronics, Triple Hyaluronic Acid & Lipopeptide Serum is always a great option.
(Richer) moisture serums are what you need if: you’ve got chronically dry skin; have never been oily; you wouldn’t want a world-class face powder if we forced it on you; you feel like somehow your skin is too tight for your face; you’re on airplanes a lot; you do a lot of skiing, hiking or mountain activities; you never even really think about the size of your pores, or you can’t even see them - Superactive Capsules Essential Ceramides+ are absolute magic.
If you’re dry/dehydrated and losing elasticity, opt for the seaweed-based SUPER HEALTHY SKIN Skin Amazing Sleep Oil or ÜBER YOUTH Re-Elastic Concentrate Serum (which is absolutely sensational on the neck).
Of course, all of the above serums go under your moisturizer, and if you love a bit of OTT skincare mixing and matching, they can even be layered.
Apply 1-2 Vitamin C capsules daily and watch your face change.
Why these superactive, pure Vitamin C skincare shots should slide into your beauty routine, ASAP.