Our Incrediblur™ Concealer is going to change the game. It's like the ELVIS of cover-ups. Use it to brighten your eyes, on your lids, to reduce redness and cover problem spots.
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The price of the product might be updated based on your selection
Are you sure you want to buy Incrediblur™ Concealer for our typical price? Beauty Pie members pay only £4.61 for this item!
With a BEAUTY PIE membership, you can buy this item - and hundreds of others - at Factory Cost. It's like having a backstage pass to the world's most fabulous cosmetics factories – you can buy all your makeup, without the markup. Memberships start at £10 a month, renew automatically, and can be cancelled at anytime after the first 3 months.
C12-C15 ALKYL BENZOATE, PENTAERYTHRITYL TETRAISOSTEARATE, ETHYLHEXYL PALMITATE, POLYETHYLENE, CETERAYL ETHYLHEXANOATE, TRIMETHYLSILOXYPHENYL DIMETHICONE, OZOKERITE, KAOLIN, SODIUM SILICOALUMINATE, SORBITAN SESQUIOLEATE, CALCIUM ALUMINIUM BOROSILICATE, BARIUM SULFATE, BIS-DIGLYCERYL POLYACRYLADIPATE-2, TOCOPHERYL ACETATE MAY CONTAIN: CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77499 (IRON OXIDES)
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Luxury beauty products often retail for up to 5x what they actually cost to produce. We think that's crazy.
Our BEAUTY PIE members pay only the MEMBERS' PRICES plus basic shipping and handling. Below are our totally transparent costs, membership gets you access to shop straight-off-the-product-line of this supplier.
Product + packaging = £2.37
Warehousing = £1.36
Safety + Testing* = £0.11
Artist Collaboration = £0.00
Total members price £4.61 (incl. VAT)
BEAUTY PIE products are produced to our unique specifications (the combination of packaging and product). Our TYPICAL PRICES are what you would typically pay at a retailer (online or offline) for a luxury product of similar quality, efficacy and size/weight.
To ensure our TYPICAL PRICES are right, we look at factors including formulation, packaging, ingredients, uses, claims and product size. We check competitors pricing in a variety of well-known online and offline retailers. We also account for taxes and delivery charges. And we repeat this exercise for every one of our products at least once every year. You can find out more about our pricing here.
*We do not test our products on animals. Safety testing referred to includes efficacy testing (on people panels)
and product compatibility and stability.
Rated 4 out of
5 by
Amy94 from
dark circles be gone.I was a little nervous about purchasing concealer online as it is really difficult to tell the colour properly however I read a few reviews and went for the closest match - I'm quite impressed - its probably slightly light for my skin however I've caught the sun a little so it will be perfect in the winter!
the formulation of this is really nice it goes on smooth and docent seem to gather under the eye as some do - I also use a little on my eyelids and haven't had any creasing. It covers my dark circles well - day to day I only use this and mascara and it covers me well!
Date published: 2019-07-09
Rated 5 out of
5 by
Makeupaddict from
Favourite concealerI bought this on a whim as I already had £50 concealer colour matched at the counter. I got the shade 150 in yellow undertone. It looked a bit too pale but it glides on and blends in amazing. Unlike my expensive liquid concealer, there is no under eye lines or cakiness just good coverage.
Date published: 2019-07-08
Rated 3 out of
5 by
Maxylady from
Not great but not badI usually use maybelline eye concealer but thought I’d give this a go as iv been wowed by every BP product so far. But I wasn’t that impressed. It doesn’t give great coverage (I’d give it 6/10 for coverage) and I found when I was blending outwards with my finger (very gently!) more of the product was being removed from my eye area than being blended... iv tried several different eye creams underneath to see if this makes any difference but it doesn’t. It piles with whatever I use, including the super retinol eye cream and thinner serums too. Having said that the colour was a good match from the description of the product. It glides on easily and the thin stick means you can get into smaller areas such as the corner of the eyes. Unfortunately i won’t be repurchasing this.
Date published: 2019-06-21
Rated 1 out of
5 by
Rosie69 from
Pretty awfulVery unpleasant, thick and 'claggy'. sits on top of the skin, very difficult to spread evenly. After several attempts to use it effectively, I have long since stopped using it.
Date published: 2019-06-19
Rated 4 out of
5 by
vic from
Good creamy concealerI do like this concealer, i like the creaminess. However I think I prefer the other BP one which is more matt in texture. I find the creaminess makes it lovely to apply but means my eye make up slides off a bit quicker. I also chose the wrong shade. It is hard to judge online and it is too yellow for my skin.
Date published: 2019-06-19
Rated 1 out of
5 by
Natalie from
Incrediblur? Invisible!I tried this with different foundations/tinted moisturiser/on its own, and found it to be subpar across the board. On tinted moisturiser, it’s pretty much invisible once you’ve smoothed it out enough to not look heavily oily/thick/bad. On foundation (with & without primers), it clumps and collects in fine lines making it look cakey/aging. It’s very hard to blend on dry skin and still isn’t good coverage. It also doesn’t work well with either MAC 24hr concealer, or the Age Eraser concealer (can’t remember the brand but it’s my favourite, maybe Maybeline or L’Oreal?) as it clumps and clogs again. It’s just not good all round unfortunately. I love Beauty Pie, but this one product let’s down the brand’s generally very high standards in my opinion.
Date published: 2019-06-14
Rated 5 out of
5 by
Kay Q from
Love it!I usually use a cream/liquid concealer with a wand, so I thought I'd give this a try for a change. It does not disappoint! It has a creamy texture with very good coverage but does not feel heavy on the skin. Great to pop in your bag for touch-ups during the day or evening. I will be repurchasing.
Date published: 2019-06-12
Rated 4 out of
5 by
Briony from
Almost perfect...I am happy with this concealer overall it's very smooth and applies evenly and easily without dragging too much blends lovely and the colour is great (I got the lightest one). The only issue I have is that it makes my mascara transfer... I've never had this problem with a concealer before I think it's because of how creamy this formula is but after a few hours I have mascara prints under my eyes no matter what mascara or powder I use. This is easy to fix/ignore though generally this is a good product and I'd recommend especially for very pale folk!
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