The be-all and end-all of high-drama, long-lasting gel liners. (At least of the forty-something we tested while trying to find it.) Butter-smooth, like a brush-on, creamy kohl, this longwear, budge-proof, paint-on gel delivers amazing, rich pigment, easy-application, and all-day stay. For easy, catwalk-worthy, cat-eye flicks, it’s the best gel-pot eyeliner out there.
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The price of the product might be updated based on your selection
Black Onyx
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Dark Chocolate
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Are you sure you want to buy Wondergel All-Day Stay Eyeliner for our typical price? Beauty Pie members pay only £5.32 for this item!
With a BEAUTY PIE membership, you can buy this item - and hundreds of others - at Factory Cost. It's like having a backstage pass to the world's most fabulous cosmetics factories – you can buy all your makeup, without the markup. Memberships start at £10 a month, renew automatically, and can be cancelled at anytime after the first 3 months.
Sorry, you need a Membership to buy Wondergel All-Day Stay Eyeliner at Factory Cost.
With a BEAUTY PIE membership, you can buy this item - and hundreds of others - at Factory Cost. It's like having a backstage pass to the world's most fabulous cosmetics factories - you can buy all your makeup, without the markup. Memberships start at £10 a month, renew automatically, and can be cancelled at anytime after the first 3 months.
Perfect drytime. Use our precision gel with a liner brush, or any soft eyeliner brush.
Intense-colour gel formulation
Liquid-liner payoff with gel-pencil easy application
Smudge-proof, budge-proof and transfer-proof finish
Glossy, rich professional colour
Instructions for Use
Dip the tip of a soft eyeliner brush into the gel pot, lightly coating both sides. Apply gel along the lash line, using short even strokes, from the inner to the outer eye corner. For a dramatic look, finish with a flick.
TRIMETHYLSILOXYSILICATE, HYDROGENATED POLYISOBUTENE, SYNTHETIC WAX, ISODODECANE, POLYBUTENE, ETHYLENE/PROPYLENECOPOLYMER, RHUS SUCCEDANEA FRUIT WAX, SILICA SILYLATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, COPERNICIA CERIFERA(CARNAUBA) WAX +/- MAY CONTAIN: CI 42090 (BLUE 1 LAKE), CI 75470 (CARMINE), CI 77007 (ULTRAMARINES), CI 77283 (CHROMIUM OXIDE GREENS),CI 77491 (IRON OXIDES), CI 77499 (IRON OXIDES), CI 77510 (FERRIC AMMONIUM FERROCYANIDE), CI 77510 (FERRIC FERROCYANIDE), CI 77891 (TITANIUMDIOXIDE), MIC
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Luxury beauty products often retail for up to 10 TIMES what they actually cost to make. At BEAUTY PIE, we think that's crazy.
We believe that customers should be able to see - with total transparency - what luxury skincare and cosmetic products actually cost to produce, test, warehouse and pick (from the shelves). Here's the breakdown:
Product + packaging = £2.98
Warehousing = £1.32
Safety + Testing** = £0.13
Our members pay £5.32 (incl. VAT)
*Product and safety & testing costs can fluctuate as some expenses are amortized across size runs (the more BEAUTY PIE members, the merrier).
*Our Typical Prices have been set based on a range of premium branded products of similar quality currently available in the marketplace.
*Safety testing includes efficacy testing (on people panels) and product safety, compatibility and stability.
Love this! Very black rich color and smooth. Stays on for almost all day.
Grisel,
45-54
Great eyeliner
This eyeliner goes on smoothly - no gaps or tugging on my eyelids. It blends well too. Some fade at the end of the day, but I also use eye drops and have allergies. It is easy to remove with micellar water. The brown shade is great - not too red like some others.
Denise,
45-54
dark chocolate
It looks like it’s got some shimmer in the pot but it doesn’t show when I use it on my eyes. It is quite dark and not quite as light as it was shown in the pic, you won’t be able to tell it’s actually a brown eyeliner when you wear it. It’s as creamy as my high end eyeliner, about the same pigmentation too. I’d even call it a dupe. Truly long lasting as well, it was just as pigmented when I came home after 9 hours of shopping, but still smudged at the outer corner of my eyes where it’s usuallt oily... nothing ever except baking helped that so it’s not the product’s fault. Good quality and price, even after adding the shipping and membership, but I can’t say that its quality is WAY better than drugstore’s, which is usually around the same price but easier to access.
Wai,
18-24
Lovely colour, long lasting, a make up bag staple
I love the cholocate brown colour of this eye liner. It stays where its put which is good and will last the whole day when I'm at work. It's so easy to apply, I now use this every day.
Catharine,
35-44
Gel eye liner
Lovely eye liner. Good consistency going on and a nice subtle colour for day wear. It stays on well and lasts the day.
UK
United States
