The be-all and end-all of high-drama, long-lasting gel liners. (At least of the forty-something we tested while trying to find it.) Butter-smooth, like a brush-on, creamy kohl, this longwear, budge-proof, paint-on gel delivers amazing, rich pigment, easy-application, and all-day stay. For easy, catwalk-worthy, cat-eye flicks, it’s the best gel-pot eyeliner out there.
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The price of the product might be updated based on your selection
Black Onyx (A Deep Black)
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Dark Chocolate (A Rich Brown)
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Are you sure you want to buy Wondergel All-Day Stay Eyeliner for our typical price? Beauty Pie members pay only £5.33 for this item!
With a BEAUTY PIE membership, you can buy this item - and hundreds of others - at Factory Cost. It's like having a backstage pass to the world's most fabulous cosmetics factories – you can buy all your makeup, without the markup. Memberships start at £10 a month, renew automatically, and can be cancelled at anytime after the first 3 months.
Perfect drytime. Use our precision gel with a liner brush, or any soft eyeliner brush.
Intense-colour gel formulation
Liquid-liner payoff with gel-pencil easy application
Smudge-proof, budge-proof and transfer-proof finish
Glossy, rich professional colour
Instructions for Use
Dip the tip of a soft eyeliner brush into the gel pot, lightly coating both sides. Apply gel along the lash line, using short even strokes, from the inner to the outer eye corner. For a dramatic look, finish with a flick.
TRIMETHYLSILOXYSILICATE, HYDROGENATED POLYISOBUTENE, SYNTHETIC WAX, ISODODECANE, POLYBUTENE, ETHYLENE/PROPYLENECOPOLYMER, RHUS SUCCEDANEA FRUIT WAX, SILICA SILYLATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, COPERNICIA CERIFERA(CARNAUBA) WAX +/- MAY CONTAIN: CI 42090 (BLUE 1 LAKE), CI 75470 (CARMINE), CI 77007 (ULTRAMARINES), CI 77283 (CHROMIUM OXIDE GREENS),CI 77491 (IRON OXIDES), CI 77499 (IRON OXIDES), CI 77510 (FERRIC AMMONIUM FERROCYANIDE), CI 77510 (FERRIC FERROCYANIDE), CI 77891 (TITANIUMDIOXIDE), MIC
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Luxury beauty products often retail for up to 5x what they actually cost to produce. We think that's crazy.
Our BEAUTY PIE members pay only the MEMBERS' PRICES plus basic shipping and handling. Below are our totally transparent costs, membership gets you access to shop straight-off-the-product-line of this supplier.
Product + packaging = £2.99
Warehousing = £1.32
Safety + Testing* = £0.13
Artist Collaboration = £0.00
Total members price £5.33 (incl. VAT)
BEAUTY PIE products are produced to our unique specifications (the combination of packaging and product). Our TYPICAL PRICES are what you would typically pay at a retailer (online or offline) for a luxury product of similar quality, efficacy and size/weight.
To ensure our TYPICAL PRICES are right, we look at factors including formulation, packaging, ingredients, uses, claims and product size. We check competitors pricing in a variety of well-known online and offline retailers. We also account for taxes and delivery charges. And we repeat this exercise for every one of our products at least once every year. You can find out more about our pricing here.
*We do not test our products on animals. Safety testing referred to includes efficacy testing (on people panels)
and product compatibility and stability.
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