Long Story Short:

 

 

If you have 17 lip products and still feel like you’re missing something, we have news. 

 

 

Let’s talk about lipstick. (Not the ‘trend cycle’ version of that conversation, the one that breathlessly declares lipstick “back” every eighteen months as if it ever actually left), but real talk, about what we actually want to wear on our lips right now.

 

 

Lipstick is a beauty icon. It always has been. There is a particular pleasure in the ritual of it: the weight of the tube, the rich color, the deliberate gesture. It belongs in a category of beauty objects that transcend product and become something closer to object of desire. No one is throwing out their lipstick collection. No one is renouncing lipstick. We are not that sensible.

 

 

But that doesn’t mean you can’t also want something new.

 

 

The problem with lipstick (and the problem with everything that was supposed to replace it)

 

 

Here is where we’ve collectively landed: beautiful, full-bodied, color-saturated lipsticks are amazing, and also slightly demanding. A richly-pigmented classic requires commitment. You apply it carefully. You reapply after lunch. You are aware of it. This is part of its charm, but it can also demand something of the wearer: something that you don’t always have the wherewithal to give.

 

So the labs gave us alternatives. Liquid lipsticks, which deliver intense color and staying power in exchange for a flatter, more powdery finish. Tinted crayons and balms, which are genuinely lovely, nourishing, effortless, but more of a whisper of color, the beauty equivalent of a polite suggestion. Glosses, which were back, then polarising, then back again as oils and again as butters, and which occupy their own aesthetic category somewhere between “undeniably pretty” and “I’m not cycling anywhere.”

 

What we want now is something that gives you it all: the color presence of a lipstick, the feel of a balm, and the modern finish of a gloss, all in one product, all without asking anything of you as a wearer. The kind of lip product that looks like you made an effort without requiring any.

 

We found it in one of our favorite beauty labs in Korea. Naturally.

 

 

Why Korea is changing the makeup game (and has been for a while)

 

 

 

 

You will have heard about Korean skincare. The multi-step routines. The glass skin. The fermented ingredients. The textures that feel like nothing you’ve experienced from any other cosmetic tradition. Korean skincare has, at this point, comprehensively colonised the global beauty industry, and for good reason: the science is serious, the innovation is relentless, and the philosophy (skin health as long game, not quick fix) is one that makes total sense.

 

 

What gets talked about less is the makeup.

 

 

The same labs, the same scientific rigour, the same philosophy of skin compatibility and wearability that made Korean skincare genuinely transformative are now being applied to makeup formulas. And the results are every bit as exciting.

 

At Beauty Pie, some of our most-loved makeup products come from elite Korean labs. Wrap Star Tubing Mascara, which changed the minds of everyone who thought they’d found their mascara long ago. Silk Dip Luminous Liquid Blush, the kind of blush that looks like you came back from a weekend in the countryside, not like you’ve applied blush. Unlipstick Modern Matte Lip Tint, which delivers color without any of the density or dryness you’d expect. The Perfect Waterproof Mascara, which does exactly what it says and nothing it shouldn’t.

 

What unites them: each formula pushes the boundaries of its category. Each asks almost nothing of the wearer in return for something that looks genuinely elevated. And each exists because Korean labs approach makeup the way the best skincare labs approach actives: with a curiosity about what is actually possible, rather than what is simply acceptable.

 

 

Futurelipstick Deluxe Shine is the latest in this high-performance roll-call. We think you’re going to like it.

 

 

What it actually is (and why the formula is smarter than it looks)

 

 

 

At its most basic, Futurelipstick Deluxe Shine is three things at once:

 

 

1. It is a lipstick: richly pigmented, with color that is definitely present, visible, intentional.

 

 

2. It is a balm: formulated with Squalane, which delivers visible plumping by attracting and retaining moisture at the lip surface, and Vitamin E, which nourishes and supports the skin barrier of the lip. The texture is genuinely buttery. The color glides. There is no dragging, no patchy application, no moment of grimacing and hoping for the best.

 

3. It is a gloss: but a grown-up one. The finish is high shine and modern without being wet, sticky, or what one might charitably describe as “tweenage.” The kind of gloss finish that photographs beautifully and also looks just as good in person.

 

 

No touch-ups required. No careful positioning over soup. No recalibrating your relationship with food. The lipstick just gets on with it.

 

 

The four shades (and the thinking behind them)

 

 

 

Futurelipstick Deluxe Shine comes in four shades. Each was created to work on anyone, whether you are reaching for something neutral and barely-there, or something with a little more intention.

 

 

• FLING is a warm-toned soft brown with just the merest hint of deep berry. It is the shade that looks extraordinary with a touch of bronzer or a deep blush, a Silk Dip in Muga, for instance, and which manages to feel both cool and deeply flattering. Low effort. High return.

 

 

• INSTINCT is a warm-toned light pink nude: that perfect, slightly toasted deep pink neutral that everyone is always looking for but rarely finds without the chalky undertone that can make nudes look flat or clinical on the lip. This one just looks chic. Expensive, without the price tag.

 

 

• DAMZEL is a neutral rose pink, and the shade to reach for when you want to add radiance to your complexion without reaching for much else. This is the one that works miraculously on the face as a whole: a lip application and your whole face looks brighter. That is not an accident. Neutral rose has a way of harmonizing with the face’s natural colouring in a way more dramatic shades don’t.

 

 

• SLIP is a warm-toned peach - that color of expensive underwear - for when you want soft, pretty, and no-makeup. Its slightly pinky-peachiness is precisely what keeps it modern rather than saccharine, a distinction that is harder to achieve in a peach lip shade than it sounds. Really clever, genuinely cool. The shade for when you want to look like you woke up like this, even though you very much did not.

 

 

The bit about price (because this is Beauty Pie, and we always say the bit about price)

 

 

The formula in Futurelipstick Deluxe Shine was not created cheaply. It was found in one of the most technically advanced cosmetic labs in Korea, developed with ingredients selected for their quality and efficacy, not their cost-effectiveness. The kind of formula that, in another brand’s hands, would arrive in packaging that costs more than the formula and retail for considerably more than it needs to.

 

At Beauty Pie, we don’t charge you all the old-world luxury beauty markups. Which is why we’re where all the smart people shop for beauty products now.

 

 

Because the most modern thing about a lipstick formula this good is not, in the end, the finish or the shade range or the skincare ingredients. It’s about the difference between choosing to buy beauty products that cost a fortune. Or choosing the ones that just work like they do.