WE COULD BE
CHARGING
YOU YOU
£100 FOR THIS CREAM...

but then we’d be like every
other luxury skincare brand.

Luxury beauty products often retail for up to 10X more than what they REALLY cost to make.** Which is a bit of a ripoff, really. So we’ve decided to tear up the old beauty industry rule sheet - and to inspire and empower people all over the world to get MORE OUT OF LIFE starting with their vitamins, their mascara and their moisturizer.

At BEAUTY PIE we’re blowing the old beauty business wide open. We go straight to the labs that make the very best products for the other ‘big brands’, buy in large batches, and our members get to shop direct, from our warehouses, for a whole lot less.

Take our Super Healthy Skin™
Ultimate Anti-Aging Cream

SUPER HEALTHY SKIN™ ULTIMATE ANTI-AGING CREAM

If you’re a member you can
buy it for about £15.90.

This is based on the cost of..

Product & packaging PRODUCT & PACKAGING
NPD, safety & testing SAFETY, TESTING, LEGAL APPROVAL & OTHER SERVICES
Packaging & warehousing FULFILLMENT (& SALES TAX)

If you’re a member, you
WON’T be paying £100 extra
for other things like...

Middlemen MIDDLEMEN
Retailer markups HUGE RETAILER and E-TAILER MARKUPS
Celebrity marketing FANCY SHOP COUNTERS
Celebrity marketing OTT PACKAGING (a lot of which ends up in landfill)

So yes.
For a world-class, high-performance Swiss Anti-Aging Cream,

YOU COULD BE PAYING JUST £15.90

(instead of £100).

Members save

You know,
why overpay,
when you can
BEAUTY PIE?

SEE MEMBERSHIPS
What do you include in BEAUTY PIE product costs?

What do you include in BEAUTY PIE
product costs?

Formulation, ingredients, packaging and development costs make up a large percentage of our BEAUTY PIE members’ prices, and might include everything from an actual lipstick bullet, to the fluid of your foundation, the creams and cleansers, the tubes, jars, lids, and wands, moulds that produce our componentry (so powder compacts and lipstick cases and poured concealer pans and pencils) plus costs such as the assembly, filling, quality control, cartons, carton design, photography, duties and transportation (where applicable) and product-related development and design costs. You’ll notice that this cost looks relatively low, and that’s because as a Buyers’ Club, when we buy in large quantities, each product’s individual contribution to these costs is minimal.

What is included in BEAUTY PIE fulfillment costs?

What is included in BEAUTY PIE
fulfillment costs?

Fulfillment costs include (but are not limited to) shippers and packing materials (we use recycled and recyclable materials wherever possible), transportation, safe, climate-controlled storage and warehousing, insurance (at that warehousing), picking & packing, credit card fees and order fulfilment costs.

What is included in safety, testing, legal approval & other services costs?

What is included in safety, testing, legal approval & other services costs?

These costs may include (but are not limited to) costs such as prototyping, package testing, safety, compliance and testing, product and packaging compatibility and stability, panel safety and user testing and SPF testing (where applicable) and support services.

(And of course everybody pays Sales Tax/VAT)

(And of course everybody pays
Sales Tax/VAT)

VAT (UK) stands for Value Added Tax and is included in the final price shown on site. Sales Tax (USA) is charged at checkout and varies based on your billing address.

How do you
calculate the
Typical Price?

At BEAUTY PIE our Typical Prices reflect not only what non-members of our club are charged when purchasing our products, but our estimate of what a person would typically pay, at retail, for a luxury product of comparable quality, with a similar level of active ingredients, in a similar size. It’s almost impossible to communicate the high level of quality of our products, because unlike most beauty brands, we don’t formulate our products to hit a specific cost target, but rather, formulate our products from the ground up, with effective levels of the most compelling active ingredients to deliver the best possible results.

Luxury beauty industry markups can be ridiculous. And of course, brands can determine and apply any markups they want to. Industry markups can often be 1000%**, sometimes more. (And all that extra you’re paying often ends up covering the brand's other costs, including middlemen and crazy retailer markups).

To ensure our TYPICAL PRICES are current, we look at formulation, packaging, ingredients, uses, claims and product size of our competitors, and check their pricing in a variety of well-known online and offline retailers. We also account for taxes and delivery charges. And we repeat this exercise for every one of our products at least once every year.

To ensure our Typical Prices are current, we regularly audit them with a variety of well-known online and offline retailers. We also account for taxes and delivery charges. We repeat this exercise for every one of our products regularly.

We keep our packaging high-quality but minimal and recyclable (where possible) - because we believe that you shouldn’t be paying more for -and we shouldn’t be contributing to- the world’s big landfill issue. Products and retail prices can vary at different times and different locations, so we encourage you to compare before you shop- just to see how valuable a BEAUTY PIE membership can be.

(And of course everybody pays Sales Tax/VAT)

Beauty industry truth #1

Many of the luxury and premium beauty brands you know and love don’t manufacture their products themselves. They source from a handful of elite third-party labs, who conceive of, create, and manufacture products for them. (We know. Some of us used to work for those brands.)

(And of course everybody pays Sales Tax/VAT)

Beauty industry truth #2

Those other luxury and premium beauty brands? The ones that market their products the mainstream way? They source from the same exact labs that we do.
(We know. Some of us used to work for those labs!)

(And of course everybody pays Sales Tax/VAT)

Beauty industry truth #3

Many elite third-party beauty labs sell many brands pretty much the same makeup products. The difference? The colour and finish of the packaging, the brand that’s stamped on the side.

That’s why you might think two brands have identical eyeshadow crayons or concealers, lipstick textures or foundation. You’re not imagining it, it’s completely real.

ABOUT OUR PRODUCTS

BEAUTY PIE products are produced to our unique packaging and product specifications.

Our TYPICAL PRICES are what you would typically pay at a retailer (online or offline) for a luxury product of similar quality, efficacy, size and weight. Our MEMBERS PRICES are much lower. We audit these regularly.

We use world-renowned skincare experts, makeup artists, leading dermatologists and nutrition gurus to help us create the ultimate in anti-aging, exfoliation, the very best makeup textures, and super-efficacious ingredient-loaded formulas.

*Note that BEAUTY PIE products are only available to purchase from our website, and not through third party retailers, with a handful of special exceptions).
**Source: Peer annual reports, Capital IQ