Long Story Short:
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Beauty Pie's Super Healthy Skin Ultimate Anti-Aging Cream costs just £19, yet is formulated in a Swiss lab that supplies the world's top luxury skincare brands
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Key ingredients include Hyaluronic Acid, OSilift, Grapefruit Stem Cell Extract, and Alteromonas Ferment Extract – delivering hydration, firming, plumping, and barrier support
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Traditional £100+ creams are priced that way due to retailer markups (50–70%), celebrity campaigns, and multi-layer distribution – not superior formulas
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Beauty Pie cuts out the middlemen, so you pay only for the formula, packaging, and delivery
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Founded by Marcia Kilgore (Bliss, FitFlop), who leveraged her elite lab network to bring luxury-grade products directly to consumers
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Access requires a £59 per year membership, which pays for itself on the very first jar
Without compromising on formula, lab, or results.
There’s a certain kind of person who, over time, develops very high standards when it comes to their moisturiser.
She has tried the famous ones. Used her fingertips to wipe the corners of the jars clean.
Rebought them, occasionally with a small wince at the hit to her bottom line.
She knows the difference between a cream that talks a big game and one that actually improves it.
But lately, something interesting has been happening.
Women who’ve spent years (and small fortunes) on creams from La Prairie, La Mer, Shiseido, and SK-II are quietly switching to a moisturiser that costs £19.
Not because it’s cheaper.
Because it’s better.
(And sure, spending £19 is smarter.)
It’s made in Switzerland.
At the base of the Alps.
In one of the secret laboratories that formulates for brands everybody thinks of as ‘pinnacle’.
And the formula itself reads like it should cost five times the price.
Meet The Cream That’s Causing All This Defection
Super Healthy Skin Ultimate Anti-Aging Cream is, quite frankly, a very highly-qualified formula.
(If you’re suspicious, you can read the thousands of reviews, which tend to be… unambiguous.)
It’s formulated with ingredients that do not generally travel together at this price point. With Hyaluronic Acid, Oat Extract, Beta-Glucan and antioxidant-rich Alpine Botanicals - this formula hydrates deeply, supports the skin barrier and leaves skin looking instantly smoother and more radiant.
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Hyaluronic Acid → for deep, lasting hydration
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OSilift → for that immediate, faintly addictive ‘lifted’ feeling
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Grapefruit Stem Cell Extract → to help defend and regenerate
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Alteromonas Ferment Extract → a marine-derived molecule known for supporting elasticity and structural integrity
It hydrates. Short and long term. Firms (same). Plumps. Smooths. Supports your skin barrier (so it’s soothing).
In other words, for £19, it behaves like something with significantly more ambition, more like a £100+.
Which is probably why women describe it, with varying degrees of restraint, as:
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“The G.O.A.T.”
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“PERFECTION”
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“The best moisturiser you can buy”
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And, perhaps most convincingly: “just really, really good.”
Over 200,000 jars have been sold.
And, like many things that just work, it tends to become a repeat purchase before it becomes a conversation.
So If The Formula Is Comparable - Why Isn’t The Price?
This is where things become less about skincare, and more about changing the game.
Because when you buy a £100 face cream, you are rarely just buying a cream.
You are also, unavoidably, paying for:
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A retailer taking 50–70%
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A campaign (possibly featuring someone famous all over billboards in L.A.)
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Store environments designed to feel like marble temples to the cult of good skin
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Multiple layers of distribution, each taking their share
By the time the jar reaches you, the formula is often the smallest part of what you’ve paid for.
When you buy Super Healthy Skin Ultimate Anti-Aging Cream, you’re paying for something much less theatrical:
The formula.
The packaging.
The transport.
The operational cost of getting it from lab to Beauty Pie’s warehouses, and then to you.
And a small annual fee of £59 (saved on a single jar of the aforementioned miracle cream) to access hundreds of equally great products in the the Beauty Pie warehouses.
No retail markup.
Just a simplified line from one of the world’s best labs… to your bathroom shelf.
Which is how a cream that would comfortably sit at £100+ in traditional retail…doesn’t.
It Sounds Slightly Implausible. Who’s Behind It?
This is, in many ways, very on-brand for Marcia Kilgore.
She opened Bliss in her twenties.
Went on to create FitFlop footwear.
And has spent decades working with the same elite network of labs that supply the world’s most expensive beauty brands.
Which means she has seen, very clearly, how a product moves from lab bench… to retail shelf.
And how, somewhere along that journey, the price quietly multiplies.
Not because the formula changes.
But because the system demands it.
So she did something a bit radical.
She removed the parts you - the applier of said face cream - don’t actually need to pay for.
No retailer margins.
No theatrical distribution layers.
No price inflation disguised as prestige.
Just the same calibre of formulation - in a very respectable minimalist chic packaging - priced closer to what it actually costs to make, for members of a beauty product lover’s ‘buyer’s club’. (It’s like Costco, Beauty Pie, but for luxury beauty.)
But It’s Not Really All About Price
Or at least, not only about price.
It’s about a shift in your perspective.
Being done with the idea that expensive automatically means better.
Being done with 10–12x markups as an beauty product industry default.
Being done with the small, repeated feeling of overpaying… for something you understand just well enough to question.
Because once you realise you can get:
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The same level of formulation
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From the same level of labs
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With the same (or better) results
It becomes surprisingly difficult to go back.
Not out of principle.
Just because why would you, really?
The Bottom Line
If you love your current £100 cream, you should absolutely keep loving it.
But if you’d rather have:
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Swiss lab pedigree
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A genuinely high-performance, everything-but-the-kitchen-sink formula
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And £81 left over
This may be the smartest switch you make all year.
