Beauty Pie Members Share Their Stories
Written by Nicola Moulton
7 Sep 2023
And star in our newest TV campaign
By and large, Beauty Pie members can be a particularly vocal bunch. So when we asked some of our extended family if we could capture their thoughts on camera, the results were everything we hoped they would be: uplifting, inspiring, opinionated and entertaining.
The noteworthy things that came through? That so often, especially with beauty purchases, there’s a guilt attached to treating yourself. “Beauty and skincare help remind you that you’re you,” said Emma (seen in the centre of the photograph above), “but with Beauty Pie, I don’t need to feel guilty for it.” Here, you can watch the TV ad, meet some of our members and find out what went on behind the scenes.
My postman is like... ANOTHER pink box?Emma, Beauty Pie member
Because at Beauty Pie, members matter most
While many beauty brands will talk about their ‘community,’ there’s nothing quite like being a member of a ‘club’ to really make you feel part of something. Beauty Pie is powered by its members: we consult them on new product development, for example if we’re trying to decide on a particularly shade or fragrance. And with our ‘Insider’ launches (which are exclusively available to members), we ask for (sometimes brutal) feedback from members before the products get a permanent place in our line-up.
But as well as just putting the products through their paces, we know that our members often have a uniquely emotional response to what we do. Like us, they passionately believe in fair prices for quality products. Like us, they’re sick of overpaying, or having to take an expensive gamble, and they hate how ‘excluded’ old-fashioned beauty halls can make you feel.
But what they do love? Getting products delivered in pink boxes from Beauty Pie. “There’s magic in those pink boxes,” says Lolly, one of the members in the ad (she’s the one on the right above, in the blue dress). There were countless stories about postman commenting on “how many pink boxes I’m receiving” and squirrelling them away, opening one thing a day to prolong the pleasure - or waiting until you have the house to yourself and savouring the unwrapping with a good (Chollagen-powered) coffee on the go, too.
This is what they use
As well as hearing their stories, we were, of course, desperate to know what their ‘desert island products might be’. For Lolly, it was the Japanfusion Pure Transforming Cleanser. “It’s dreamy!” she says. “Any other cleanser seems to dry my skin out or hurt my eyes but this one is just brilliant. It’s amazing if you’ve been wearing makeup, it just melts right away.” For Tori, it’s the Uber Volume Boost mascara. “The brush is gorgeous,” she says. “You can get right in there at the base of the lashes, and it really fluffs them up. I always have one on the go, and some spares!” For Emma? Shine Up Lip Balms. “Nothing can beat it,” she says. “I've got one upstairs on my bedside table; one in the top drawer in the kitchen; one in the tray in the living room and one in my bag just for good measure because I won't be without it!”