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In fact, that's not necessary. Because we've been developing skincare, cosmetics, candles, fragrance and haircare (not always as BEAUTY PIE-ers, but during decades of experience working in other brands) and we know where to go for the best 'everything'. And we source our products the same way any luxury beauty brand sources their products, although there's one big difference, which we'll explain at the end.
Trusted third-party labs regularly come to us with new formulas, new technology, new pigment, new ingredients, new packaging and new textures that they've been working on and that they're proud of. These could be eyeshadows, lipsticks, body cream textures, hair treatments, mists, masks or active-intensive peptide combinations. Normally, they haven't added fragrance, the colors can be tweaked, the packaging is TBD and the actives aren't high enough for the bar we've set at the PIE, but the bones of the product are there for us as a starting point. When we see something amazing, we think about how we can use it, improve it to perfection, and we add it to our development calendar.
We also often go on the hunt ourselves. If we know our members would love a great facial cleansing brush, or the ultimate pair of tweezers, or think we need more world-class eyebrow items (watch this space), we put them on a shopping list. We'll attend trade shows (most of them are in Hong Kong, Bologna, Italy and New York), call reputable suppliers and talk to factories who manufacture at the highest quality.
We'll start from scratch. Because we have very high standards on behalf of our members. And we know that if you’re buying skincare or bodycare or haircare, you expect it to really work. And that means adding ingredients in at % levels that are tested and proven. But that’s not always standard practice, even with the most pricey brands. So instead of creating our formulas by starting with a competitive retail price and working backwards (to make sure that when we strip out all the markups, we make money), we start with a great texture and add in all the ingredients - at the right levels – to make what we think is a ‘magic’ product. So you can’t always compare a BEAUTY PIE product to something else that’s out there.
We launched this world-first luxury beauty Buyers’ Club because we believe the beauty industry works backwards. And we thought it was time to formulate what was best for the customer FIRST, without worrying about paying for distributors and crazy retailer markups and celebrity marketing.
We believe you deserve better, and serving our customers with the best possible product is the future of beauty!
Who’s with us?
So. If one were to accurately capture the velocity with which you whipped the ‘plastic’ out of your wallet when you heard about the idea of a buyers club for beauty addicts, would an appropriate comparison be ‘like Roger Federer’s crazy-fast Wimbledon serve?’ or like ‘the land-speed equivalent of a freakishly aerodynamic cheetah’?