The Beauty Dept / SPF: Applied Every Morning It’s A Fountain Of Youth
WORDS BY MARCIA KILGORE
SPF: Applied Every Morning It’s A Fountain Of YouthAnti-aging skin protection & primer, in one
Maybe you already know this. Sun damage is responsible for an estimated 90% of the aging in your skin.
Think about that. Ninety-Percent. That means you can layer active ingredients, retinol, peptides, DNA repairers, vitamin C, day in and day out, spend hundreds or thousands of dollars on maintaining ‘complexion max’, and none of it will make a substantial difference if you don’t use an effective SPF every day.
Those unfiltered UV rays can damage your cells right down to the DNA and leave you staring at fine lines, blotchy pigmentation, the visible breakdown of collagen and elastin fibers (seen on your face as sagging) – all with an increased risk of skin cancer. That’s why we’re super excited to have a state-of-the-art SPF 30 face/neck/hand sunscreen in the PIE line-up, that you can pack for your summer holidays as the key number 1 item in your sun protection arsenal.
WHAT’S IN IT THAT WORKS?
An anti-aging Amino-Peptide developed to help reduce the appearance of fine lines and wrinkles.
ALOE BARBADENSIS EXTRACT
Super hydrating and rich in Polysaccharides to support the barrier function in the stratum corneum.
CAMELLIA SINENSIS (GREEN TEA)
A powerful antioxidant with antibacterial properties to help purify skin and neutralize free radicals.
MICRONIZED TITANIUM DIOXIDE
Protects skin from UVA and UVB radiation and is a gentle enough sunscreen to be suitable for sensitive skin.
Now, lesser SPFs (not ours, obviously) can feel a bit heavy, like they’re suffocating your skin. Some leave an ashy-grey layer, which comes from micronized Titanium Dioxide – an effective sun-reflector that really does work, but a ghostly pallor should be anticipated.
This fabulous featherlight SPF 30 sinks-straight-in, disappears, protects and does double duty as a perfecting primer if you’re layering foundation on top.
SPF FACT AND FICTION
I need the highest SPF possible, every day
The difference between an SPF 30 and an SPF 50 is approximately 1% (despite the doubling of the sunscreen chemicals). An SPF number tells you how long the sun's UV radiation would take to burn your skin when using the product exactly as directed, versus the amount of time without any sunscreen. (So an SPF 30 is 30X as long and an SPF 50 would take 50X as long).
An SPF 30 lets about 3 percent of UVB rays in and an SPF 50 allows about 2 percent of those rays through. (The difference, for those fastidious SPFers, is therefore pretty minimal). Some experts even advise wearing more moderate SPF (like 15 or 20) to ensure that you're never lulled into a false sense of sun-damaged security.
So wear an SPF 30 under your foundation if you’re in and out of the sun during the day, and an SPF 50 on holiday or on the weekend when you plan on more extensive exposure!
HOW OFTEN TO USE?
HOW TO APPLY:
Shake before applying. Smooth onto clean, moisturized skin every morning as a final, age-preventative step in your daily skincare routine. Wait 60 seconds before applying foundation or powder (or nothing, if that’s what you prefer).
ULTRALIGHT DAILY SPF 30 BROAD-SPECTRUM SUNSCREEN
Primer meets sunscreen meets soft-focusing foundation underwear, our amazing MINERAL SPF 30 is a flaw-blurring primer and super-antioxidant infusion, all rolled into one invisible, imperceptible, ultra-lightweight sunscreen. With vitamin E, Green Tea, Aloe Vera, anti-wrinkle Peptides and micronized Titanium Dioxide mineral sunscreen. Made in America.
PRE-AND-POST SUN REPAIR BOOSTERS
SUPER HEALTHY SKIN™ ULTIMATE ANTI-AGING CREAM
Our super-charged anti-aging cream is the best all-in-one facial rejuvenating formula we've ever used. It's enriched with wrinkle-rewinders, instant lifters, complexion brighteners, elasticity enhancers, Hyaluronic Acids, antioxidants, pollution blockers, moisture plumpers, free radical battlers, stem cell re-energisers and powerful Plant Actives.
SUPERACTIVE CAPSULES PURE 3% RESVERATROL + EXOTIC FRUIT OILS
Another powerhouse weapon for your anti-aging army, these capsules deliver a slow-releasing dose of THE most powerful Polyphenolic antioxidant, along with synergistic Essential Fatty Acids, biomimetic Peptides and Fruit Oils. A must if you’re fighting the signs of collagen-loss, skin pigmentation or sun damage.
OIL FREE MICRO-MINERAL SERUM FOUNDATION
THE LAST OF OUR LAST SHIPMENT of this superlight Italian serum foundation –perfect for laying over a superlight SPF – is now in our warehouse. It’s weightless, with perfecting micro-colour mineral pigments, and delivers a glowy, natural ‘no-makeup makeup’ finish (for flawless-looking skin use it with our Seamless Foundation Buffing Brush!). Limited colours left in stock. Get them while you can!
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