This eyeliner eats other eyeliners for BREAKFAST. The perfect blend of super-high-tech crystalline waxes, resins, and polymers makes this must-have Italian made twist-up glide-on gel eyeliner pencil both buttery-soft and radically pigment-rich.
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Are you sure you want to buy Ultra Colour Pro Gel Eyeliner for our typical price? Beauty Pie members pay only £4.47 for this item!
With a BEAUTY PIE membership, you can buy this item - and hundreds of others - at Factory Cost. It's like having a backstage pass to the world's most fabulous cosmetics factories – you can buy all your makeup, without the markup. Memberships start at £10 a month, renew automatically, and can be cancelled at anytime after the first 3 months.
It delivers dazzling, intense colour in a single stroke.
Intense colour release
Smooth, blendable, creamy texture
High pigment payoff
Instructions for Use
Glide liner across the upper and/or lower lash line for instant definition, or to add drama to a soft smoky eye. Blend immediately - or it won't budge. Twist end of pencil clockwise to lengthen lead and remove end of pencil to reveal in-built sharpener for sharpening the pencil’s lead.
In the 'old' luxury beauty industry, products often retail for up to 10x (or more than) what they actually cost to produce. We think that's ridiculous.
At BEAUTY PIE, members shop at BUYERS’ CLUB PRICES (plus basic Shipping & Handling) with all of the irrelevant
add-ons - like middlemen, celebrity marketing, free sampling and huge retailer markups - stripped out.
Here's what it really costs to supply you with this luxury product:
Product
Safety, Testing* & COS (Cost of Services)
Fulfilment
Contribution**
YOUR MEMBER’S PRICE FOR THIS ITEM? JUST £4.47 (incl. VAT)
You could be saving up to 80% off on all your luxury beauty products, every day.
(It's like having insider access to the best labs in the beauty industry.)
BEAUTY PIE products are produced to our unique specifications and made at several of the world’s leading third-party beauty labs.**
Our Typical Retail Prices are what you would typically pay at a retailer (online or offline) for a luxury product of similar quality, efficacy and size/weight. (Here’s how we arrive at them).
*We do not test our products on animals. The Safety and Testing (referred to above) includes efficacy testing (on people panels), product compatibility and stability testing, and legal checks.
**Items in good supply are sometimes available to members above their monthly Spending Limit. If they appear in our LIMITLESS SHOP, the amount shown here represents the membership contribution.
Rated 5 out of
5 by
Shelley from
GamechangerGobsmacked to finally find an eye pencil I love. A fantastic deep black that goes on smoothly and doesn’t budge. Highly recommended.
Date published: 2021-01-04
Rated 5 out of
5 by
Anonymous from
Eyeliner that doesnt budgePerfect for those wanting an eyeliner that doesnt smudge and is v long lasting. You need to be quick though to blend it in if you want a smokey eye look, but im cool with that. As a contact lens wearer this liner is perfect!
Date published: 2020-10-19
Rated 5 out of
5 by
SurreyWife from
Best ever eyelinerFor years I’ve thought the best gel eyeliner is Bobbi Brown. But this eyeliner is like it’s twin sister. It’s smooth, easy to apply, just twist and apply! You have a handy little sharpener on the end if needed. Plus it stays there all day! Absolutely love this. I’ve bought at least 10 of these. I don’t understand why the other beauty pie eyeliners aren’t in same format as you have to use pencil sharpener on the others. But this is absolutely incredible. I hope they never change it. Photo is of eyeliner at 10pm at night after being applied first thing in morning with no touch ups.
Date published: 2020-10-18
Rated 5 out of
5 by
Angie from
The ONLY long lasting liner - thank you BP!My search is over - this is undoubtably the only long lasting eye liner that does what it claims!
Well done you gorgeous folks at Beauty Pie!
Soft on the eye to apply and a soft overall look this is an amazing product !
Date published: 2020-10-08
Rated 5 out of
5 by
Anonymous from
Lovelylovely eyeliner, stays on all day until removed.
Date published: 2020-10-03
Rated 5 out of
5 by
Laura from
Good value for moneyEasy to use. Very pigmented.
Date published: 2020-08-18
Rated 5 out of
5 by
Vlp1983 from
Excellent quality and similar to HD BrowsI tried this eyebrow pencil as an alternative to the identical HD Brows ones which are £20ish. Absolutely perfect! The same in every single way apart from the price. Lasts all day and good pigment. Only thing is that BP have discontinued my shade (why?!!) so I’ve had to stock up. Not sure what I will replace with longer term...
Date published: 2020-08-12
Rated 5 out of
5 by
Tee2072 from
A great eyeliner!Love this gel eyeliner. Covers well, lasts ages and looks good!